In its second yr, Decentraland Metaverse Trend Week, held on the finish of March, showcased the most recent advances in digital style with a future heritage theme. It was a world digital occasion with over 60 iconic manufacturers, digital style homes, artists and impartial designers showcasing their newest creations utilizing the most recent digital applied sciences for a completely immersive expertise. To study extra, make sure you learn this fascinating article by textile trade skilled and WhatTheyThink creator Debbie McKeegan.
Dolce & Gabbana, Tommy Hilfiger, COACH, adidas, DKNY, Vogue Singapore, Monnier Paris, DUNDAS, Phygicode Costume in collaboration with Ruben Singer and others headlined all star lineup at Metaverse Trend Week 2023.
Decentraland:the world’s largest user-owned and operated digital social world, has introduced the schedule and lineup for the second version of Metaverse Trend Week (MVFW), March 28-31, 2023. Led by Decentraland and UNXD, main arts and tradition. platform, and partnering with the Spatial and OVER metaverses, MVFW23 showcases the potential of interoperability and the most recent advances in digital style.
“This yr we’re honored to proceed the legacy of Metaverse Trend Week. We noticed the return of many style homes in addition to the refinement and elevation of digital native style. We’re thrilled to see among the world’s biggest style minds concerned in the way forward for style,” stated Dr. Giovanna Graziosi Casimiro, Head of MVFW at Decentraland.
The curatorial theme Future inheritance MVFW23 is devoted to partaking digital designers with style establishments and highlighting the connection between innovation and custom.
Digital style home. UNXD luxurious style district
MVFW23 happened in a number of metaverses of Decentraland’s Luxurious District, developed by Metaverse Group, the place world manufacturers have chosen digital storefronts. That is what the attendees witnessed this yr.
- Dolce & Gabbana’s metaverse house displayed an exhibition of profitable designs from its Future Reward competitors. Led by Domenico Dolce and Stefano Gabbana, the digital design competitors spotlighted rising expertise, supporting them by creating a set of co-branded digital wearables.
- Tommy HilfigerThe MVFW expertise included day by day product launches, style created by synthetic intelligence, distinctive collaborations and a group contest with a winner chosen by Mr. Tommy Hilfiger himself.
- Miami Trend Week (MIAFW) turned the primary globally acknowledged Trend Week to take part in a digital style week. MIAFW’s L’Atelier at Decentraland hosted occasions, panels and runway reveals.
- DKNY: created a particular venue, DKNY.3, which hosted an artwork gallery, pizzeria and rooftop lounge, and introduced its SoHo landmark wall into the meta.
- DUNDAS teamed up with Wearables for DressX and UME to design Avatars, showcasing the most recent Paris Trend Week appears and providing a brand new vary of wearables.
- Amorepacific launched “New Magnificence Land” impressed by the headquarters in Seoul.
- Ben BridgeA preferred US jewellery maker has opened its first retailer within the metaverse, showcasing unique wearables with in-store advantages.
- Monnier x Republic returned to MVFW with the soon-to-be-announced Creators Prize celebrating the creativity unleashed by Web3.
Trend manufacturers, tech pioneers and community-driven activations happened throughout the week;
Texintel is invited Estelle Pierce evaluation MFW. Right here he particulars his digital expertise.
Metaverse Trend Week Adventures By Estelle Pearce
Metaverse Trend Week 2023 was the occasion that each digital style lover has been ready for. In the course of the four-day occasion from March 28 to 31, greater than 60 iconic manufacturers, digital style homes, artists and impartial designers showcased their newest creations in an unforgettable spectacle of runway reveals, immersive experiences, buying, events and stay discussions. this yr’s theme Future inheritance.
In its second yr, MVFW23 was greater and higher than ever, transporting us to a real Web3 expertise the place designers showcased their collections within the distinctive digital areas of Decentraland (DCL), Over and Spatial. It was an awesome alternative for fashionistas to hop between occasions, check out custom-made wearables, and present our appreciation from the consolation of our personal houses, and let’s not overlook, make it extra inclusive and accessible to members world wide.
Logging into DCL, I related my pockets (you already know I am unable to resist freebies), created my profile, checked the occasion map and schedule, and began exploring. Teaming up with Dressx and UME, the Dundas present was one of many week’s highlights, with fashions bursting out of their holes sporting the most recent appears from Paris Trend Week as they strutted their stuff, leaping and flipping by way of the air.
Different reveals included Adidas, Home of Barth, Haus of Feugo, Dhingia and an ‘Anti Trend’ catwalk to have a good time the spirit of Vivienne Westwood, in addition to day by day group occasions with creators invited to stroll the runways.
Shifting to the newly established Neo Plaza space
Noticed Neo Designer targeted on the subsequent era of style designers and included The Fabricant, a well known origin, representing Steffi Fung, Institute of Digital Trend (IDOF), Meta Trend Home, in addition to Cristobal Balenciaga, Adidas and MVFW The Coach rookie who made pink. city and carried us round in Tabby’s bag whereas we danced tirelessly to chill tunes.
Switch to Lux District
Right here you discovered the primary runway and high-end boutiques together with Dolce & Gabbana, DKNY and Dundas together with digital style stars Auroboros, in addition to Tommy Hilfiger Monolith, a creator problem in collaboration with Dressx to create an AI created by Hilfiger. look.
Bored with buying, hitting The Fabricant space and doing the gabber time dance was a should; and for many who wanted a break, Alo Yoga was readily available to supply experience in yoga and reiki courses. The events had been hosted by Diesel, Mango, The Fabricant, Mercury Dasha and Roland Way of life with stay DJs of the most recent and hottest music heavyweights. and in case you had been in a position to make it to DKNY, there was the official closing celebration hosted by MVFW supermodel Tangpokok and DCLBabydolls.
Reflecting on the experiences of others at DCL, I requested fellow digital designer and web3 fanatic Alexandra, aka starborbella, to summarize their expertise for me: and that is what he stated.
“One of many predominant sights for me was not solely the return of established manufacturers getting into the digital style house, but additionally the expansion of impartial digital style designers promoting their wearables on the DCL market; Blanc De Blanc, Ilona Track, and GoldiLox had been only a few rising designers promoting unimaginable wearables. Hanging out with DCL veterans and associates Lees, Goldilocks, and Kathryn West helped me navigate the platform and challenges, incomes a front-row expertise on the Dundas present, a Coach pink Tabby AR filter prize, and a Tommy Hilfiger puffer; and it was superb to see Steffi Fung within the crowd and meet DCL Legend SUPERNINA, chargeable for creating the gabber time dance emote for The Fabricant, the place I spent the previous couple of hours on the closing celebration earlier than being kicked off the server attributable to heavy site visitors. I cherished each minute of MVFW23 and I am unable to await subsequent yr.”
Flight into house
I felt extra relaxed with the sensible graphics and distinctive environments, and it was unimaginable to see Hugo Boss and Tommy Hilfiger subsequent to Artisant, Unique X Polycount and Metaverse Trend Home showrooms.
Artisant X Pink Dao’s message of “Artist for Everybody” was evident of their tremendous cool house stuffed with collaborative work by impartial designers and artists.
Hugo Boss handled us to an attractive, immersive showroom stuffed with digital gear that allowed us to buy the look; and as you explored the house, full with screens displaying Miami’s newest SS23 catwalk present, you had the possibility to improve your digital wardrobe.
The Tommy Hilfiger Monolith showroom invited us to leap between platforms and have an opportunity to personal our very personal digital Hilfiger piece.
I loved the numerous areas and collections from Altr, Digital Trend Week, Honey, Mutani and Valaclava and watching stay panel discussions from style innovators Amber Ja Slooten, Shaylee Harrison, Paula Selo and Alisa Auldekova, in addition to movies of style moments. story, paintings, portals, and digital clothes are displayed in every single place you look. And I’ve to offer a shout out to Claire Tattersall of Digital Trend Week who has enabled so many impartial designers like me to showcase their work.
I used to be particularly excited to be featured in a number of areas of Spatial and DCL, and the good factor was dressing my Prepared Participant Me (RPM) avatar in my Euphoria Costume as a part of a particular restricted version wearable assortment in collaboration with RPM. I sailed and explored many areas.
The spotlight of the week at MVFW for me was The Legacy of Tomorrow, created by Synthetic Rome and held on the Soil platform. It was simply superb. From the second I selected my personalised look, to strolling on snow crunching below my ft, to taking within the breathtaking views, I used to be transported to a different world as day turned to nighttime.
Superbly curated by Kadin James of Immersive kind, I stood in awe of big strolling costumes by The Fabricant, h?l studio, Altr and Metara accompanied by intriguing dialogue that heightened the sensory expertise. It was actually an impressive show of innovation and creativity that impressed me significantly, and I encourage everybody to expertise it for themselves.
General, Metaverse Trend Week was an unimaginable four-day occasion that left me impressed and energized; seeing my design come to life. Being part of such a multicultural music, style and artwork house was superb; and my digital wardrobe is now stuffed with cool new appears. I am already wanting ahead to what subsequent yr will carry.
Picture credit: Estelle Pierce and: Star porcelain